storytelling is a
superpower
Welcome to the BOLDideas Newsletter. A weekly newsletter devoted to one of the most powerful tools we have as humans: storytelling.
Whether you’re trying to build stronger relationships, lead a team, grow a brand, or simply understand yourself better, storytelling is at the heart of it all. It’s how we connect, inspire, persuade, and make meaning of our lives. Stories shape how we see the world, how others see us, and what we believe is possible. This newsletter exists to explore the superpower of good storytelling.
Breaking the First Rule of Fight Club: Let’s Talk About Fight Club
Chuck Palahniuk’s Fight Club was meant as a critique of toxic masculinity, but its legacy was co-opted by the very groups it satirized. This thought piece explores how a work's meaning changes once it leaves the creator’s hands, the power of context, and the role of social media in our co-created world.
The Virgil Abloh Playbook: 12 Game-Changing Lessons for All of Us (Part 2)
Beyond the hype: Virgil Abloh's secrets to impactful leadership and building a brand that truly resonates. Part 2 of Virgil’s Playbook.
The Virgil Abloh Playbook: 12 Game-Changing Lessons for All of Us (Part 1)
Beyond the hype: Virgil Abloh's secrets to impactful leadership and building a brand that truly resonates.
You Can’t Stop Us: The Story That Brought Us Together
In a world that feels divided, Nike’s You Can’t Stop Us campaign offers a powerful reminder of how connected we really are.
One Story. Thirty Seconds. A Lifetime of Meaning.
What if the thing you’ve been trying to fix is actually your biggest strength? Inspired by Casey Neistat’s iconic Nike ad, this post explores what happens when you stop forcing yourself to fit in and start betting on your unique value.
The Bet That Pays Off Every Time: Betting on Yourself
What if the thing you’ve been trying to fix is actually your biggest strength? Inspired by Casey Neistat’s iconic Nike ad, this post explores what happens when you stop forcing yourself to fit in and start betting on your unique value.
What Casey Neistat’s “Make It Count” Teaches Us About Emotional Storytelling in Branding
Casey Neistat’s Make It Count isn’t just an ad—it’s a masterclass in emotional storytelling.
THE STORIES WE ASSUME
In this issue of BOLDideas, we explore the power of storytelling to influence mindset, leadership, and connection. From self-fulfilling prophecies to narrative reversal, discover how the stories we assume—about ourselves and others—can limit or transform what’s possible.